Evaluate Internet home for utility and function. Also think about hiring a professional designer While a Web site is now considered a must for virtually any kind of small business, just having an Internet presence is not enough. You must continually monitor and re-evaluate its looks, function and utility to make sure it is meeting the needs of your business and, more importantly, those of your customers. If your Web site was created several years ago, it could be time for a makeover. What seemed sophisticated back then might now look simplistic and even unprofessional compared with more effective sites. 12/15/08, Akron Beacon Journal, Ohio.com